I basically found this reading a big waste of my time. It seemed to me that the entire presentation was just whining haha. No, I believe that what she was trying to get across is that the way we are teaching our students about design in most universities is mostly ineffective. At least that is what I received from the presentation. What she said was that students our introduced into design by first receiving the most basic of teachings such as line, form, color, etc. Developed from there to creating form then to move on to strategy. She wanted to change this I think, by giving students projects that involve a challenge to make things clear and meaningful, not making them simple, while understanding and managing complexity. It would of been helpful to see images of what the students projects were of as well. But it sounded much like what Luke is having up do with our second project of mapping out homelessness in Portland.
I couldn't find much on what the Visionary Design Council was that was mentioned in the speech. I would of like to learn more but found some interesting bios on Meredith Davis.http://www.aiga.org/content.cfm/medalist-meredithdavis
A short reaction to Davis' Keynote.http://www.massagingmedia.org/keynote-address-meredith-davis
Monday, January 26, 2009
Friday, January 23, 2009
Project 1 Process & Reflection
Responsibilties:
My responsibility in the group was consisted mostly of designing and deciding on the logo portion of the project. I came to class the second day with several sketches and it was decided that Mark and I would further work on them. Next meeting it was decided that Id gain full responsibility for the completion of the logos. I had three items worked out fully and we decided after talking with Luke that perhaps some of the sketches were better suited for the final outcome. I designed and completed several more to bring to the table. Instead of giving the business school one to choose we offered them a total of six to choose from. The girls completed the hand drawn and painted backgrounds and Mark worked on the website after first the logos. Since so much of the project is based on the branding, when its up for viewing it feels that my part is outweighed by everything else. But Each group member had a say in how the layout and hierarchy of the poster, handbill, banner, etc. went. I know I put just as much time into my section of the project as everybody else contributed.
What worked VS What didnt:
I feel that what worked best in our project was the fact that we hand produced the solution. Our designs werent designed by what could be done on the computer. The color choice I liked immensely. It is different and strayed from what every other group did with the earthy colors of greens, yellows, browns. What i also felt worked well was our group members. There were no disagreements, arguments, etc. Everything was clear, got done on time, well produced.
What perhaps didnt work so well in our work was the fact that we didnt spend much time on choosing fonts. We stuck with one font (Didot) and used that for al the text in the work. The hierarchy of the poster and handbill, maybe the program, all could of used more thought and time as well. Luke in class was saying that perhaps our ideas werent contemporary enough for the type of show that was being put on as well.
Inspirations:
What inspired me? To get ideas for the logos I first started to just google the word "Logo." I would scroll through and look at different companies websites and brandings and logos. It seemed to me that a lot of the logos out there just seem to be letters/words. As the title Passion for Fashion would be everywhere I decided I didnt want words in the logo unless they had to be. So I aimed towards working with just images. I wanted simpler images that werent complicated and easily recognizable. http://www.julieandcompany.com/new_ideas_textlogos.html
http://logodisc.com.au/1300%2B-Australian-Logos.html
mcdworkshop.com/ logos-and-typography/
My Several Logo Ideas:
Website Proposals:
My responsibility in the group was consisted mostly of designing and deciding on the logo portion of the project. I came to class the second day with several sketches and it was decided that Mark and I would further work on them. Next meeting it was decided that Id gain full responsibility for the completion of the logos. I had three items worked out fully and we decided after talking with Luke that perhaps some of the sketches were better suited for the final outcome. I designed and completed several more to bring to the table. Instead of giving the business school one to choose we offered them a total of six to choose from. The girls completed the hand drawn and painted backgrounds and Mark worked on the website after first the logos. Since so much of the project is based on the branding, when its up for viewing it feels that my part is outweighed by everything else. But Each group member had a say in how the layout and hierarchy of the poster, handbill, banner, etc. went. I know I put just as much time into my section of the project as everybody else contributed.
What worked VS What didnt:
I feel that what worked best in our project was the fact that we hand produced the solution. Our designs werent designed by what could be done on the computer. The color choice I liked immensely. It is different and strayed from what every other group did with the earthy colors of greens, yellows, browns. What i also felt worked well was our group members. There were no disagreements, arguments, etc. Everything was clear, got done on time, well produced.
What perhaps didnt work so well in our work was the fact that we didnt spend much time on choosing fonts. We stuck with one font (Didot) and used that for al the text in the work. The hierarchy of the poster and handbill, maybe the program, all could of used more thought and time as well. Luke in class was saying that perhaps our ideas werent contemporary enough for the type of show that was being put on as well.
Inspirations:
What inspired me? To get ideas for the logos I first started to just google the word "Logo." I would scroll through and look at different companies websites and brandings and logos. It seemed to me that a lot of the logos out there just seem to be letters/words. As the title Passion for Fashion would be everywhere I decided I didnt want words in the logo unless they had to be. So I aimed towards working with just images. I wanted simpler images that werent complicated and easily recognizable. http://www.julieandcompany.com/new_ideas_textlogos.html
http://logodisc.com.au/1300%2B-Australian-Logos.html
mcdworkshop.com/ logos-and-typography/
My Several Logo Ideas:
Website Proposals:
Monday, January 19, 2009
Wednesday, January 14, 2009
Tuesday, January 13, 2009
Simplfied Logos
I was having a little trouble recreating the leaf with the needle and thread stitched through it. After working on it for some time, this is what I came up with.
This logo we decided earlier is a little cheesy, but now after recreating it and seeing it finished, it my my personal favorite.
I originally had this in one single color and decided to add one more color to define the different sections.
This logo we decided earlier is a little cheesy, but now after recreating it and seeing it finished, it my my personal favorite.
I originally had this in one single color and decided to add one more color to define the different sections.
Monday, January 12, 2009
Bruce Mau's "Incomplete Manifesto for Growth"
As I read through Bruce's list it gives me another perspective on how to view my designing. Teachers are always giving tips and telling ideas that can increase productivity and creativity. A lot of what Bruce had to say made more sense to me now that Im not in the class. I am outside the environment and it allows me to take the information in and process it more thoroughly than if I were in class stressing on what to come up with.
Some I like:
Forget about good.
Good is a known quantity. Good is what we all agree on. Growth is not necessarily good. Growth is an exploration of unlit recesses that may or may not yield to our research. As long as you stick to good you'll never have real growth.
Process is more important than outcome.
When the outcome drives the process we will only ever go to where we've already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.
Work the metaphor.
Every object has the capacity to stand for something other than what is apparent. Work on what it stands for.
Don’t be cool.
Cool is conservative fear dressed in black. Free yourself from limits of this sort.
Some I like:
Forget about good.
Good is a known quantity. Good is what we all agree on. Growth is not necessarily good. Growth is an exploration of unlit recesses that may or may not yield to our research. As long as you stick to good you'll never have real growth.
Process is more important than outcome.
When the outcome drives the process we will only ever go to where we've already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.
Work the metaphor.
Every object has the capacity to stand for something other than what is apparent. Work on what it stands for.
Don’t be cool.
Cool is conservative fear dressed in black. Free yourself from limits of this sort.
Sunday, January 11, 2009
Wednesday, January 7, 2009
Tuesday, January 6, 2009
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