My responsibility in the group was consisted mostly of designing and deciding on the logo portion of the project. I came to class the second day with several sketches and it was decided that Mark and I would further work on them. Next meeting it was decided that Id gain full responsibility for the completion of the logos. I had three items worked out fully and we decided after talking with Luke that perhaps some of the sketches were better suited for the final outcome. I designed and completed several more to bring to the table. Instead of giving the business school one to choose we offered them a total of six to choose from. The girls completed the hand drawn and painted backgrounds and Mark worked on the website after first the logos. Since so much of the project is based on the branding, when its up for viewing it feels that my part is outweighed by everything else. But Each group member had a say in how the layout and hierarchy of the poster, handbill, banner, etc. went. I know I put just as much time into my section of the project as everybody else contributed.
What worked VS What didnt:
I feel that what worked best in our project was the fact that we hand produced the solution. Our designs werent designed by what could be done on the computer. The color choice I liked immensely. It is different and strayed from what every other group did with the earthy colors of greens, yellows, browns. What i also felt worked well was our group members. There were no disagreements, arguments, etc. Everything was clear, got done on time, well produced.
What perhaps didnt work so well in our work was the fact that we didnt spend much time on choosing fonts. We stuck with one font (Didot) and used that for al the text in the work. The hierarchy of the poster and handbill, maybe the program, all could of used more thought and time as well. Luke in class was saying that perhaps our ideas werent contemporary enough for the type of show that was being put on as well.
Inspirations:
What inspired me? To get ideas for the logos I first started to just google the word "Logo." I would scroll through and look at different companies websites and brandings and logos. It seemed to me that a lot of the logos out there just seem to be letters/words. As the title Passion for Fashion would be everywhere I decided I didnt want words in the logo unless they had to be. So I aimed towards working with just images. I wanted simpler images that werent complicated and easily recognizable. http://www.julieandcompany.com/new_ideas_textlogos.html
http://logodisc.com.au/1300%2B-Australian-Logos.html
mcdworkshop.com/ logos-and-typography/
My Several Logo Ideas:
Website Proposals:
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