Bruce Mau's "Incomplete Manifesto for Growth"

As I read through Bruce's list it gives me another perspective on how to view my designing. Teachers are always giving tips and telling ideas that can increase productivity and creativity. A lot of what Bruce had to say made more sense to me now that Im not in the class. I am outside the environment and it allows me to take the information in and process it more thoroughly than if I were in class stressing on what to come up with.

Some I like:
Forget about good.
Good is a known quantity. Good is what we all agree on. Growth is not necessarily good. Growth is an exploration of unlit recesses that may or may not yield to our research. As long as you stick to good you'll never have real growth.

Process is more important than outcome.
When the outcome drives the process we will only ever go to where we've already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.

Work the metaphor.
Every object has the capacity to stand for something other than what is apparent. Work on what it stands for.

Don’t be cool.
Cool is conservative fear dressed in black. Free yourself from limits of this sort.